Résumé
Freelance Content Creator and Social Media Manager
AVVAY (2021 - present)
Tripled Instagram audience in first year
Create high-quality social media assets with Adobe Suite
Create promotions that successfully communicate brand identity to new potential followers and convert them into engaged consumers
Use photography and copywriting skills to tell the story of the brand and its real-life users
Graphic Designer and Content Creator
Path & Compass (2022 - present)
Provide eye-catching, elegant, and effective design solutions to a diverse clientele in a variety of industries
Brainstorm new ways to help clients grow from a marketing standpoint, and see projects through from beginning to end
Design compelling email newsletters that engage target audiences
Create advertisements that combine impactful marketing copy with noteworthy design
Social Media Manager
She Reads Truth (2018 - 2020)
Managed the engagement strategies for all social accounts for an audience of more than 992,000, contributing to record-breaking year-over-year sales
Developed organic and paid social and email campaigns for every new product launch, tailoring each campaign to specific audiences across three brands
Grew Instagram followers by 130,000 by identifying influencer collaboration opportunities, curating user-generated content, and analyzing granular data points to optimize reach
Aligned daily, monthly, and yearly data points with social media trend research to consistently present creative, cutting-edge growth opportunities
Oversaw social media advertising and paid promotions with a data-driven mindset