Graphic Designer + Email Marketing Manager
Path & Compass (2022 - present)

  • Provide eye-catching, elegant, and effective design solutions to a diverse clientele in various industries

  • Brainstorm new ways to help clients grow their businesses in a sustainable and scalable way, then manage the implementation of these strategic initiatives

  • Design and execute 8-10 engaging email newsletters per month across multiple clients, tailoring content and visuals to resonate with target audiences and drive engagement

  • Set up and manage targeted email automations, including welcome and post-event series, to nurture leads and drive conversions

  • Create advertisements that combine impactful marketing copy with noteworthy design

  • Help brands create foundational marketing collateral and merchandise that reflect their identity and business goals

  • Support female-led businesses in breaking free from patriarchal stereotypes

Freelance Social Media Manager
AVVAY (2021 - 2024)

  • Grew Instagram following from 3k to 26.7k

  • Created high-quality social media assets using Adobe Suite

  • Developed promotions that successfully communicated brand identity to new potential followers and converted them into engaged consumers

  • Used photography and copywriting skills to tell the story of the brand and its real-life users

  • Wrote SEO-optimized blogs with the goal of increasing web traffic and targeting potential leads

Social Media Manager
She Reads Truth (2018 - 2020)

  • Managed engagement strategies for all social accounts with an audience of more than 992k, contributing to record-breaking year-over-year sales

  • Developed organic and paid social and email campaigns for each new product launch, tailoring each campaign to specific audiences across three brands

  • Grew Instagram followers by 130k by identifying influencer collaboration opportunities, curating user-generated content, and analyzing granular data points to optimize reach

  • Aligned daily, monthly, and yearly data points with social media trend research to consistently present creative, cutting-edge growth opportunities

  • Oversaw social media advertising and paid promotions with a data-driven mindset